Why Register A Trademark
how a registered trademark will boost your business
Every day in business, you weigh up the advantages of making one decision over another. Registering a trademark using an experienced trademark advisor can do so much for you and your business. When you consider these ten advantages below you’ll see how much better off your business will be with a registered trademark.
The flip-side? If you are not prepared to develop and protect your brand, what does that say about your business and how people treat it? Registered trademarks convey the right message. They make your life simple too, allowing you to get on with what you do best… building your business.
Ten reasons to register your trademark…
1. Protect Your Brand
Having invested time, money and effort to build your brand, it makes sense to protect it. Registered trademarks help manage how competitors, business partners and customers treat your brand.
2. Build Brand Value
Trademarks help build brands and brand recognition to boost goodwill. That boosts market share, profit margins and the value investors will place on your business.
3. Exploit and Control Assets
Grow your business using registered intellectual property rights to license and franchise your goods and services and to secure investment and funding.
4. Deter Infringers
A registered trademark that shows up in a trademark clearance search will put off deliberate infringers and help prevent inadvertent infringement.
5. Save Time and Money
It is harder, more expensive and takes longer to protect unregistered trademarks using ‘passing off’. With ‘passing off’ you have to establish your own right to use the trademark, the nature and extent of your reputation and the nature and extent of damage caused.
6. More Ways to Enforce Your Rights
Registered trademarks don’t just protect your business locally, but also countrywide, throughout Europe and worldwide if required. They are better at putting potential competitors off using a similar name or logo and trademarks offices can use them to object to a competitor’s application. Search engines and domain registrars require you to hold a registered trademark before they will deal with your complaint and customs authorities use registered trademarks to seize infringing goods. And they make it cheaper, easier and less embarrassing to bring court proceedings.
7. Focus on Expenditures
Even though it doesn’t cost a lot to register a trademark, the review associated with evaluating and developing good brands brings expenditure on the brand into focus at an early stage.
8. Tax Benefits
Many businesses structure a group company to hold all the intellectual property rights in the enterprise in order to exploit the benefits of the Irish tax system for IPR holders.
9. Boost Your Business
Registered trademarks really show the people who buy from you, deal with you and work for you that you are serious about business and they make them feel more positive towards your business, goods and services.
10. Enjoy Peace of Mind
When you register a trademark, you’ve ensured that you’ve done all you can to protect your business and with that comes a genuine peace-of-mind.